The sorry babe brand was created in Lisbon, in August 2018, with the aim of being relaxed, different, fresh and irreverent. The concept has always been to apologize through creative and inspirational phrases that set the tone for the creation of various streetwear pieces.

More than presenting a set of pieces at the beginning of a given season, we seek to present moments. Limited editions that appear based on a specific excuse according to the moment in which society finds itself. Apologies can be related to a funny situation or a moment that refers to a political, social or economic situation.